Coffee with a Conscience
Sustainability isn't just a commitment—it's the foundation of everything we do
Our Sustainability Philosophy
True sustainability means balancing economic viability, environmental protection, and social equity. We believe coffee should enrich lives—from the farmers who grow it, to the ecosystems that sustain it, to the communities that depend on it. Every decision we make is guided by these three interconnected pillars.
Our Three Pillars
The foundation of our approach to sustainable coffee trade
Economic Fairness
Fair prices that reward quality and support thriving farming communities
Our Commitments
- Transparent pricing that shows growers what buyers pay
- Direct trade relationships that reduce intermediaries
- Premium payments for exceptional quality and sustainable practices
- Long-term contracts that provide income stability
Environmental Stewardship
Protecting Ethiopia's unique ecosystems for future generations
Our Commitments
- Supporting shade-grown coffee that preserves biodiversity
- Promoting water conservation and responsible processing
- Encouraging organic and regenerative farming practices
- Minimizing carbon footprint in our supply chain
Social Responsibility
Investing in people and communities that make great coffee possible
Our Commitments
- Supporting education and training programs
- Promoting gender equity in coffee farming
- Investing in community infrastructure and health
- Ensuring safe and fair working conditions
Our Impact
Measuring our progress toward a more sustainable coffee industry
Farming Families Supported
Direct partnerships with growers
Shade-Grown Coffee
Protecting forest ecosystems
Training Sessions
Agricultural and business education
Above Market Price
Average premium for quality
Protecting Ethiopia's Natural Heritage
Ethiopia's highland forests are biodiversity hotspots and the natural home of Arabica coffee. We work to ensure coffee farming protects—rather than depletes—these precious ecosystems.
Water Conservation
Promoting eco-pulping and water recycling at washing stations
Waste Reduction
Composting coffee pulp and byproducts to enrich soil
Forest Protection
Supporting shade-grown coffee that maintains forest canopy
Our Ongoing Commitment
Sustainability is not a destination—it's a journey of continuous improvement. We commit to transparency, accountability, and constant learning as we work toward a coffee industry that benefits everyone involved and protects the planet we share.